Digital Marketing

Expert insights on SEO, PPC advertising, social media marketing, and digital strategy for Vancouver businesses

Google Ads and Analytics integration for conversion tracking and optimization
Digital Marketing
September 18, 2025
Steven Cheung

Why Connecting Google Ads and Analytics Boosts Conversions

Unlock powerful insights by connecting Google Ads and Google Analytics. Learn how to track the complete customer journey, optimize campaigns, and maximize your advertising ROI.

Effective Google Ads campaign strategies for small business budgets
Digital Marketing
March 19, 2025
Steven Cheung

How to Create an Effective Google Ads Campaign on a Small Budget

Discover proven strategies to maximize your Google Ads ROI on a limited budget. Learn keyword selection, ad copywriting, bidding strategies, and campaign optimization from a Google-certified PPC expert.

SEO optimization strategies for small businesses in Vancouver
Digital Marketing
March 5, 2025
Steven Cheung

The Ultimate Guide to SEO for Small Businesses in Vancouver

Learn proven SEO strategies that help Vancouver small businesses rank higher in Google search results. Expert tips on keyword research, on-page optimization, local SEO, and link building from a Google-certified digital marketing consultant.

Business data analytics dashboard for making data-driven decisions
Digital Marketing
February 18, 2025
Steven Chen

How to Use Data to Make Smarter Business Decisions

A company spent $50k on a website redesign based on the founder's preferences. Their data would have told them to invest that money elsewhere—and tripled their return.

Google Analytics dashboard showing key metrics for beginners learning web analytics
Digital Marketing
February 4, 2025
Steven Chen

Getting Started with Google Analytics: A Beginner's Guide

A business owner had Google Analytics installed for two years but never looked at it. When we finally explored the data, we discovered $30k in wasted ad spend and a traffic source generating zero sales.

Social media marketing strategies and tips for entrepreneurs in 2024
Digital Marketing
October 22, 2024
Steven Chen

Social Media Marketing Tips for Entrepreneurs in 2024

An entrepreneur spent 20 hours weekly on social media and got almost no business from it. Here's what changed when she stopped chasing vanity metrics and focused on what actually drives results.

Email marketing newsletter subscription form for building customer loyalty
Digital Marketing
October 8, 2024
Steven Chen

The Power of Email Marketing: Strategies to Build Customer Loyalty

A subscription box company was hemorrhaging customers until they discovered that their abandoned welcome emails were costing them $40,000 annually in lost lifetime value.

Common Google Ads mistakes and solutions to improve PPC campaign performance
Digital Marketing
September 25, 2024
Steven Chen

5 Common Google Ads Mistakes and How to Fix Them

A small business owner spent $10,000 on Google Ads with almost nothing to show for it. Here are the five costly mistakes burning through ad budgets—and how to fix them.

Optimized Google Business Profile for local search visibility and SEO
Digital Marketing
September 10, 2024
Steven Chen

How to Optimize Your Google Business Profile for Local Visibility

A local cafe owner discovers why her perfectly located business stays empty while her competitor down the street is packed—and how Google Business Profile optimization changed everything.

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